Stand out from the crowd with sustainable marketing.

 
 

Do you want to become a 100-year-old brand? Think bigger than tips and tricks.

Sustainable marketing gets to the heart of business and helps you connect with what matters.

 

What is sustainable marketing?

Sustainable / ethical marketing refers to the process by which companies market their goods and services by focusing not only on how their products benefit customers, but also how they benefit socially responsible or environmental causes.

To put this another way, ethical marketing isn’t a strategy; it’s a philosophy. It includes everything from ensuring advertisements are honest and trustworthy, to building strong relationships with consumers through a set of shared values. Companies with a focus on ethical marketing evaluate their decisions from a business perspective (i.e. whether a particular marketing initiative will deliver the desired return) as well as a moral perspective (i.e. whether a decision is “right” or morally sound).

How will it help me drive revenue?

66% of consumers are willing to spend more on a product if it comes from a sustainable brand. And nine in ten millennials would switch brands to one associated with a cause.

Communicating CSR in action has never been more important. A huge market opportunity lies in sustainable marketing. If your company is engaged in CSR or wants to begin, get in touch. One Earth will help successfully tell your story and position you as a leader in the field.

What marketing services do I need?

One Earth tailors marketing to fit your needs. Choose from a range of services including:

  • Marketing strategy

  • Social media marketing

  • Content creation

  • Photography / videography

  • Employee engagement

  • Public relations

Do I have to be a sustainable company?

No. We are driven by helping brands create better, more meaningful marketing. We don’t exclude any companies based on environmental or sustainable practices.